{
  "version": "1.0",
  "name": "SEO Run Book",
  "description": "Une formation SEO gratuite faite de 410 actions concrètes, numérotées et rangées par impact mesuré. Construite en deux ans à partir de la documentation Google Content Warehouse. Lisible en entier, sans compte.",
  "url": "https://seorunbook.com/",
  "updated": "2026-09-15",
  "language": "fr",
  "license": "Libre de lecture et de partage. L’attribution est appréciée.",
  "contact": {
    "email": "hello@seorunbook.com",
    "form": "https://seorunbook.com/download/"
  },
  "resources": {
    "llms": "https://seorunbook.com/llms.txt",
    "llms_full": "https://seorunbook.com/llms-full.txt",
    "sitemap": "https://seorunbook.com/sitemap.xml",
    "checklist_md": "https://seorunbook.com/assets/downloads/410-seo-actions.md",
    "checklist_pdf": "https://seorunbook.com/assets/downloads/410-seo-actions.pdf",
    "markdown": "Chaque page sert son jumeau Markdown à <url>index.md"
  },
  "content": {
    "actions": 410,
    "sections": 23,
    "sourced_from": "documentation Google Content Warehouse API, publique depuis mai 2024"
  },
  "sections": [
    {
      "letter": "A",
      "title": "Crawl et indexation",
      "count": 20,
      "url": "https://seorunbook.com/playbook/a-crawl-and-indexing/"
    },
    {
      "letter": "B",
      "title": "Canonicalisation et doublons",
      "count": 12,
      "url": "https://seorunbook.com/playbook/b-canonicalization-and-duplicates/"
    },
    {
      "letter": "C",
      "title": "Architecture et maillage interne",
      "count": 16,
      "url": "https://seorunbook.com/playbook/c-architecture-and-internal-linking/"
    },
    {
      "letter": "D",
      "title": "Vitesse et Core Web Vitals",
      "count": 30,
      "url": "https://seorunbook.com/playbook/d-speed-and-core-web-vitals/"
    },
    {
      "letter": "E",
      "title": "Mobile",
      "count": 9,
      "url": "https://seorunbook.com/playbook/e-mobile/"
    },
    {
      "letter": "F",
      "title": "HTML on-page",
      "count": 22,
      "url": "https://seorunbook.com/playbook/f-on-page-html/"
    },
    {
      "letter": "G",
      "title": "Qualité du contenu",
      "count": 24,
      "url": "https://seorunbook.com/playbook/g-content-quality/"
    },
    {
      "letter": "H",
      "title": "Autorité thématique et sémantique",
      "count": 14,
      "url": "https://seorunbook.com/playbook/h-topical-authority-and-semantics/"
    },
    {
      "letter": "I",
      "title": "Données structurées et schema",
      "count": 25,
      "url": "https://seorunbook.com/playbook/i-structured-data-and-schema/"
    },
    {
      "letter": "J",
      "title": "Fraîcheur",
      "count": 12,
      "url": "https://seorunbook.com/playbook/j-freshness/"
    },
    {
      "letter": "K",
      "title": "Clics, CTR et page de résultats",
      "count": 16,
      "url": "https://seorunbook.com/playbook/k-clicks-ctr-and-the-results-page/"
    },
    {
      "letter": "L",
      "title": "Backlinks et relations presse digitales",
      "count": 26,
      "url": "https://seorunbook.com/playbook/l-backlinks-and-digital-pr/"
    },
    {
      "letter": "M",
      "title": "Hygiène des textes d’ancre",
      "count": 9,
      "url": "https://seorunbook.com/playbook/m-anchor-text-hygiene/"
    },
    {
      "letter": "N",
      "title": "Entités, Knowledge Graph et E-E-A-T",
      "count": 21,
      "url": "https://seorunbook.com/playbook/n-entities-knowledge-graph-and-e-e-a-t/"
    },
    {
      "letter": "O",
      "title": "SEO des images",
      "count": 18,
      "url": "https://seorunbook.com/playbook/o-image-seo/"
    },
    {
      "letter": "P",
      "title": "SEO vidéo",
      "count": 14,
      "url": "https://seorunbook.com/playbook/p-video-seo/"
    },
    {
      "letter": "Q",
      "title": "SEO local",
      "count": 20,
      "url": "https://seorunbook.com/playbook/q-local-seo/"
    },
    {
      "letter": "R",
      "title": "E-commerce et shopping",
      "count": 18,
      "url": "https://seorunbook.com/playbook/r-e-commerce-and-shopping/"
    },
    {
      "letter": "S",
      "title": "International",
      "count": 8,
      "url": "https://seorunbook.com/playbook/s-international/"
    },
    {
      "letter": "T",
      "title": "Éviter le spam et les pénalités",
      "count": 12,
      "url": "https://seorunbook.com/playbook/t-spam-avoidance-and-penalties/"
    },
    {
      "letter": "U",
      "title": "Analytics, surveillance et maintenance",
      "count": 14,
      "url": "https://seorunbook.com/playbook/u-analytics-monitoring-and-maintenance/"
    },
    {
      "letter": "V",
      "title": "Ajouts de comblement",
      "count": 13,
      "url": "https://seorunbook.com/playbook/v-gap-fill-additions/"
    },
    {
      "letter": "W",
      "title": "Ajouts issus du terrain",
      "count": 37,
      "url": "https://seorunbook.com/playbook/w-field-level-additions/"
    }
  ],
  "disclaimers": [
    "Aucune position dans les résultats n’est promise ni sous-entendue.",
    "Les documents sources sont publics ; aucun accès privilégié n’est revendiqué.",
    "La méthode est mesurée et réfutable, mais ce n’est pas une recherche relue par des pairs."
  ]
}